A trademark is one of the most valuable intellectual property assets of a business, serving to distinguish goods and services, strengthen brand identity, and enhance competitive advantage in the marketplace. Securing trademark protection not only establishes the owner’s exclusive legal rights but also provides an essential legal basis for preventing infringement, resolving disputes, and mitigating legal risks arising from commercial activities and investment.

Canis Group provides comprehensive legal advisory services relating to the registration, protection, commercial exploitation, and enforcement of trademark rights in Vietnam and across jurisdictions worldwide. Supported by a team of experienced intellectual property lawyers and professionals, together with an extensive international network of partner law firms and IP practitioners, we assist clients in developing effective trademark protection strategies aligned with their business objectives and international expansion plans.

Beyond trademark registration, Canis Group advises clients on trademark portfolio management, commercialisation of intellectual property rights, and the enforcement of trademark rights before competent authorities and in disputes involving trademark infringement and unfair competition.

Scope of Services

• Conducting trademark availability searches and assessing registrability, as well as identifying potential conflicts with existing intellectual property rights.
• Advising on trademark selection, clearance, filing strategies, and global trademark protection programmes.
• Classifying goods and services in accordance with the Nice Classification.
• Preparing and filing trademark applications before competent intellectual property authorities in Vietnam and internationally, including through the Madrid System.
• Monitoring prosecution proceedings and responding to office actions, examination reports, and requests issued by competent authorities.
• Representing clients in opposition, invalidation, cancellation, revocation, and appeal proceedings relating to trademark applications and registrations.
• Recording changes relating to trademark registrations, including changes of ownership, company name, address, legal status, and other registered particulars.
• Advising on and recording trademark assignments.
• Advising on and recording trademark licence agreements and other trademark exploitation arrangements.
• Renewing trademark registrations and maintaining the validity of trademark rights.
• Advising on trademark enforcement, anti-counterfeiting measures, infringement actions, customs protection, and dispute resolution.
• Managing trademark portfolios, monitoring renewal deadlines, and developing long-term intellectual property asset management strategies.

Canis Group is committed to delivering practical, commercially focused, and internationally recognised legal solutions to ensure the effective acquisition, protection, commercial exploitation, and enforcement of trademark rights. Our objective is to safeguard our clients’ intellectual property assets while enhancing the long-term value and competitiveness of their brands in both domestic and international markets.